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As the push for responsive websites continues, Google has recently updated it’s algorithm to favor websites designed to adapt to the device they are viewed on. Because smartphones are slowly taking over as the favored way we access the internet, Google is now pushing websites to be mobile friendly.

In a blog from February 2015, Google stated, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Websites that are easy to interact with on a variety of devices have recently become favored by users. In Hubspot’s whitepaper, SEO Tips for a Post-“Mobilegeddon” World, it is noted, “…if you want your website to be as discoverable and as accessible as possible, you need to make sure your site is mobile-friendly. And what’s more, you need Google to know that it’s mobile friendly.” Google’s new algorithm now gives higher SEO rank to websites compatible on mobile devices. Get on board today!

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