Galvanize It! Online Seminar

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About the Author

The Hot-Dip Galvanized Steel Bridge Galvanize It! seminar content was developed by AGA Senior Marketing Coordinator, Jordan McMillen and reviewed by AGA Marketing Director Melissa Lindsley.

Ms. McMillen's Education

  • Masters of Business Administration (MBA) in marketing from University of Colorado
  • Bachelors of Business Administration (BBA) in Marketing, Management, and Entrepreneurship from Colorado Mesa University

Ms. McMillen's Experience

Jordan has worked for the American Galvanizers Association (AGA) since 2013. She is responsible for managing media relations, press releases, publication development, and sustaining member advertising. Creates and edits the monthly e-newlsetter, "AGA Update." Manages the member database, membership renewals, and the creation of the Member Directory and GalvaSource listings annually.  Complete Management the "Excellence Awards" Program including entire design, invitation, submission, judging, and presentation of the entire program. Produces, creates, and edits Adobe Premier and After Effects Videos. Manages all membership advertising and Media Kit design and organization. Responsible for the execution, management, and all event planning of Annual Conference and ThinkZinc, including final numbers, catering, meeting, event space, and activities. Manages all google adwords for the American Galvanizers Association as well as assists in tracking and managing the Google Analytics account to improve the overall experience of the website. Serves as the tradeshow manager of the AGA; including all contracts, planning, shipping, payments and tracking. Works with the marketing team to produce AGA print and web advertisements including media buying and ad placement within different publications. Including tracking and execution of this program

 Ms. Lindsley’s Education

  • BS in Journalism from the University of Kansas in December 2003
  • Emphasis in Strategic Communications (Advertising, Marketing, Public Relations)

Ms. Lindsley’s Experience

Melissa has worked for the American Galvanizers Association (AGA) since 2005. She started as a Marketing Coordinator, and was promoted to Marketing Manager in June 2007, and to Marketing Director in April 2012.  Melissa has helped author and teaches ThinkZinc, a series of Sales/Marketing courses, to member personnel to educate them on the uses, competition, process, technical aspects, and benefits of hot-dip galvanizing. She leads the marketing staff and has played an integral part in shaping the marketing initiatives of the AGA, including two 3-year marketing plans for industry growth. Melissa answers technical and application questions, while in the office and on the road at various industry tradeshows. She also writes AGA’s marketing and technical publications, editorials for industry magazines, and the Marketing Guru, a regular feature in the AGA member newsletters.