About the Author
The Reinforcing Steel Galvanize It! seminar content was developed by AGA Digital Marketing Manager Laura Hanson and reviewed by AGA Marketing Director Melissa Lindsley.
Ms. Hanson's Education
- BFA in Graphic Design from the University of Nebraska-Lincoln
- MA in Marketing Communication Management from the University of Denver
Ms. Hanson's Experience
Laura has worked for the AGA since 2010. She is responsible for managing galvanizeit.org and the AGAs social media outlets, publication production, preparation and planning for the Annual Conference, and managing the AGA's digital marketing endeavors. Laura established the AGAs Digital Marketing plan and has helped bring the AGAs e-marketing initiatives, including the latest galvanizeit.org redesign, up to speed on current marketing and design standards and trends. Laura often writes the E-Marketing column for the ThinkZinc Tribune newsletter and has re-developed both the AGA Update and Galvanizing Insights e-newsletters. She also is responsible for producing the Galvanized Steel Studies video series.
Ms. Lindsley's Education
- BS in Journalism from the University of Kansas in December 2003
- Emphasis in Strategic Communications (Advertising, Marketing, Public Relations)
Ms. Lindsley's Experience
Melissa has worked for the American Galvanizers Association (AGA) since 2005. She started as a Marketing Coordinator, and was promoted to Marketing Manager in June 2007, and to Marketing Director in April 2012. Melissa has helped author and teaches ThinkZinc, a series of Sales/Marketing courses, to member personnel to educate them on the uses, competition, process, technical aspects, and benefits of hot-dip galvanizing. She leads the marketing staff and has played an integral part in shaping the marketing initiatives of the AGA, including two 3-year marketing plans for industry growth. Melissa answers technical and application questions, while in the office and on the road at various industry tradeshows. She also writes AGAs marketing and technical publications, editorials for industry magazines, and the Marketing Guru, a regular feature in the AGA member newsletters.