The Maple Leaf Sports & Entertainment billboards for the Ricoh Coliseum signage was designed to house building branding, LED decor lighting, and LED video advertisements.

The structural signage will be exposed to the natural outdoor elements and galvanizing the structure would provide a corrosion resistant coating for an extended life.  The structural framing is visible around the exterior of the display screen. Galvanizing was specified for the protection benefits and the aesthetically appealing quality as well.

Not only does the size of the billboards enhance visibility but the locations where they are positioned makes them very effective for advertising. These billboards measure 100" wide x 33" deep x 27'6" long and are visible from the highway into and out of Toronto's downtown core. These billboards had a strict operational deadline as part of the Ricoh Coliseum venue that would host a wide variety of events for the 2015 Toronto PanAm/Para PanAm games. To install and position the rooftop billboards, all communication and crane operation was done via radio instruction.